Someone Like Me Talking About Sex
Durex and the MTV Staying Alive Foundation have joined forces to launch “Someone Like Me”, an integrated campaign hosted on someonelikeme.tv, tackling sex and sexual health. The goal is to start a global conversation about sex and sexual health, which will help contribute to happier and healthier sex lives and a world free from HIV. “From blow jobs to pregnancy, we want to talk about it all. This is sex education without the boring bits. We want to stimulate an honest, inspiring, and fun conversation. Now’s your chance to talk to people like you—people with the same questions, hopes, and fears.” The campaign includes a Youtube channel, Twitter stream, Twitter hashtag, #someonelikeme, and Facebook page.
Filed under: AIDS, Durex, Interactive, MTV Staying Alive