Traffick Lights Behind the Front

Traffick Lights is a National University of Singapore (NUS) student initiative to raise awareness on sex trafficking in the South East Asia region. The group has launched a print advertising campaign highlighting the false pretences under which many are brought to the country. What appears to be a great employment opportunity, a restaurant, tailor or maid agency, is too often the gateway to a horrific life of slavery.

Credits

The Traffick Lights campaign was developed at BBDO Singapore by creative directors Douglas Goh, Primus Nair, Ravi Eshwar, art director Clarinta Subrata, copywriter Shivram Gopinath, designer/illustrator Jeroel Leyble and account service team Marcus Chang and Charmaine Tan.