La Senza on Nudist Beach
La Senza beach lingerie is given a work out in a new online advertising campaign shot on a nudist beach in Malibu. A group of nudist sunbathers, watched over by a hunky surf life saver, is invaded by a troupe of Club Senza wearing women. The ad is appearing on the La Senza Facebook page, with interactive elements connected with the brand’s online shop catalogue.
Click on the image below to play the La Senza commercial.
Click on the image below to play the interactive demo video.
The Nudist Beach campaign was developed at Karmarama, London, by creative director Dave Buonaguidi, creatives Gemma Fowler and Lisa O’Neill, head of digital James Bush, digital creative Bernard Magri, planner Jono Holt, account director Catherine Kennedy, agency producer Bonnie Craven-Francis, account manager Anna Borien.
Filming was shot by director Marie Kristiansen via Skin Flicks, London, with producer Chris Massey.
Music is “Punching In a Dream” by The Naked and Famous.
Filed under: Clothing, Film, Interactive, La Senza