Sleeping with his past

One Life, the HIC Resource Center in Canada, is running a print advertising campaign in which multiple arms appear. “Each time you sleep with someone, you also sleep with his past. Get tested for HIV.”

Credits

The Sleeping With His Past campaign was developed at Bleublancrouge, Montréal, by creative director Dominique Trudeau, art director Sébastien Deland, copywriter Guillaume Blanchet and photographer Alain Desjean.