Headless Forgetting is Contagious

Headless sex can have deadly consequences. That’s the message in this print, outdoor and film advertising campaign from Vergessen Ist Ansteckend in Germany, run in late 2005 for World AIDS Day. Men and women are shown having sex, without their heads, lost in the exuberance of making love at work, in the elevator, in the park, in bed or in the bathtub. The campaign is linked with the VIA web site, update-your-life.com.

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Credits

The VIA campaign was developed at Etwas Neues Entsteht and BplusGruppe, Berlin. Photography by Anatol Kotte was retouched at Royal Post Club (now Aderhold Advanced Post Production).