Durex Japan is promoting Real Love condoms with Love 48, a 2-minute online commercial in which a wrestling couple demonstrate a range of Kama Sutra positions. Professional wrestler Tank Nagai and actress Yuki Mamiya show off 48 positions found in both sumo wrestling and in sexual intercourse, including complex positions “Shishimai” and “Kikuichimonji”.
Jane Pain, a lingerie company based in Buenos Aires, Argentina, has run a provocative print advertising campaign featuring sexy optical illusions. Three photos present what appear to be cleavage shots, but turn out to be something else. Alongside each photo is a thumbnail image of the actual body part with the tag line: “If it can make your armpit [or knee or elbow] look sexy, imagine what it can do in the right place”.
Norwegian underwear brand Comfyballs is running “Fight For Your Balls”, a campaign challenging American resistance to the brand name. The US Patent & Trademark Office won’t allow the company to trademark their brand due to the inclusion of the word “balls”, which is deemed to be vulgar. Comfy Balls can think of many vulgar words describing this particular part of the male body, but “balls” is not among them. They’ve made a NSWF film to underline their point.
Lastminute.com, the travel website, is running “Sexy Delights of Europe”, an innuendo-laden online film designed to capture a bit of the buzz surrounding Valentine’s Day. Set to a classical piece of music, we’re shown naked statues and paintings, suggestive geographical features, and a range of stroking, penetrating and orgasmic symbols.
Diesel Footwear Espana is promoting the Spring/Summer collection with a print advertising campaign featuring photobombing animals. The brand is associated with a casual, maverick approach to advertising with an unexpected playful twists. Madrid agency Imaginarte used photobombing to alter the normal state of affairs. Photographs of a romantic picnic in the park and a formal opening ceremony on the beach are transformed by the sight of ponies and puppies sharing their own intimate moments in the background. The tag line, #fuckexpectations. The campaign, online at dieselfootwear.es and facebook.com/dieselfootwear.
