Norwegian underwear brand Comfyballs is running “Fight For Your Balls”, a campaign challenging American resistance to the brand name. The US Patent & Trademark Office won’t allow the company to trademark their brand due to the inclusion of the word “balls”, which is deemed to be vulgar. Comfy Balls can think of many vulgar words describing this particular part of the male body, but “balls” is not among them. They’ve made a NSWF film to underline their point.
Lastminute.com, the travel website, is running “Sexy Delights of Europe”, an innuendo-laden online film designed to capture a bit of the buzz surrounding Valentine’s Day. Set to a classical piece of music, we’re shown naked statues and paintings, suggestive geographical features, and a range of stroking, penetrating and orgasmic symbols.
Diesel Footwear Espana is promoting the Spring/Summer collection with a print advertising campaign featuring photobombing animals. The brand is associated with a casual, maverick approach to advertising with an unexpected playful twists. Madrid agency Imaginarte used photobombing to alter the normal state of affairs. Photographs of a romantic picnic in the park and a formal opening ceremony on the beach are transformed by the sight of ponies and puppies sharing their own intimate moments in the background. The tag line, #fuckexpectations. The campaign, online at dieselfootwear.es and facebook.com/dieselfootwear.
Canadian advertising agency Zulu Alpha Kilo has produced at “A Madman at Zulu”, a risque film designed to be screened at the Strategy Online Agency of the Year event in Toronto. The film takes a humorous look at how a 1960s ad man would adjust to life in today’s ad world. Viewer warning: some nudity, swearing, and off-colour humour. Dick, before his first day finishes, is confronted about his behaviour and let go. As if he didn’t get the hint, Dick then turns up at the Agency of the Year event to accept Zulu Alpha Kilo’s silver award.
“No condom, no sex”. AIDES and TBWA\PARIS have produced four short films as naked and bare as they are aesthethic, each one developed in print format and targeting one of the populations at risk of HIV infection. “Pearls”, “Peas”, “Knitting” and “Puzzle” evoke the realities of long winter nights without a condom.