AIDES Revelation
French NGO AIDES has launched a print advertising campaign featuring naked couples, promoting the good news that an HIV-positive person following treatment no longer transmits the virus. Anti-retroviral drugs are now so efficient that they make the virus undetectable in the bloodstream and sexual fluids of affected people. Hence, HIV-positive people no longer transmit HIV, even when having unprotected sex. Four black and white photographs deliver a simple message to the general public. HIV-positive people have a lot to pass on. But not HIV. Each print shows a couple making love while practicing a sports or artistic activity: parachuting, scuba-diving, dancing and playing piano. One of them (man or woman) is HIV-positive and passes on his or her knowledge, talent to his or her partner. With this campaign, AIDES shows another image of HIV-positive people : that of gifted people, in love, and who hope to show the world that they are not just their HIV-status.