Bergedorfer Brewed with Love

Bergedorfer Bier in Germany has attracted attention with the Silver Cannes Lion for Print awarded in June for “Brewed with Love”, an homage to Annie Leibovitz’s 1991 Vanity Fair cover of pregnant Demi Moore. The print and outdoor advertising campaign features three topless men, Jannis, Renke and Dima, cradling their beer bellies as if pregnant.

Bergedorfer Brewed with Love print ad

Bergedorfer Brewed with Love print ad
Bergedorfer Brewed with Love print ad
Vanity Fair Meet Demi Moore


The Bergedorfer Brewed with Love campaign was developed at Jung von Matt/Alster, Hamburg, by executive creative directors Thimoteus Wagner, Jens Pfau, and Tobias Grimm, creative director/art director Alexander Norvilas, creative director/copywriter Tobias Burger, art directors Alexander Norvilas, copywriter David Wegener, junior art director Maximilian Froeschner, junior project manager Tasja Oldach, managing director Peter Stroeh, and account director Tobias Freundlieb.

Photography was by Ralph Hargarten with hair and makeup stylist Ina Mueller and stylist Melanie Bessler.

Filed under: Print