Diesel Footwear Fuck Expectations

Diesel Footwear Espana is promoting the Spring/Summer collection with a print advertising campaign featuring photobombing animals. The brand is associated with a casual, maverick approach to advertising with an unexpected playful twists. Madrid agency Imaginarte used photobombing to alter the normal state of affairs. Photographs of a romantic picnic in the park and a formal opening ceremony on the beach are transformed by the sight of ponies and puppies sharing their own intimate moments in the background. The tag line, #fuckexpectations. The campaign, online at dieselfootwear.es and facebook.com/dieselfootwear.

Credits

The Diesel Footwear Fuck Expectations campaign was developed at Imaginarte, Alicante, Spain, by creative director Antonio Piñero, art director Victor Izquierdo, copywriter Nacho Macho, and photographer/producer José Campello.