Queer Lisboa Coming Out
After five consecutive years working with Queer Lisboa (International Queer Film Festival), FUEL decided to produce something different. “Mister Pink and Pride Heart set the bar high. Every year we face the same challenge: can we set it higher?”, says Marcelo Lourenço, FUEL’s creative director. “I think we did it this year”, he adds. “It certainly has a different insight”, continues Pedro Bexiga, also creative director. “We decided not to use movie icons, that have always been a part of our ads for Queer, this time focusing the story on the public. This year we show the classic moment when a son decides to come out to his parents, but with a twist. I think it will make people smile and understand that Queer is a film festival for people who like good cinema and not only for the LGBT community.”
The Queer Lisboa Coming Out campaign was developed at Fuel Lisbon by creative director/copywriter Marcelo Lourenco, creative director/art director Pedro Bexiga, copywriter Richard Warrell, art director André Navarro, agency producer Pedro Silva, assistant agency producer Rita Santos.
Sound was designed at Dizplay Soundly. Casting was by Eva Queiroz de Matos. Fashion stylist was Isabel Quadros.