I touch myself for breast cancer detection
Cancer Council NSW is using Chrissy Amphlett’s 1990 hit song “I Touch Myself”, recorded by Australian band the Divinyls, to promote awareness of self-examination for early detection of breast cancer. The campaign, online at itouchmyself.org, features a cover of the song performed by ten Australian singers Connie Mitchell, Deborah Conway, Kate Cerebrano, Katie Noonan, Little Pattie, Megan Washington, Olivia Newton-John, Sarah Blasko, Sarah McLeod and Suze DeMarchi. Chrissy died on April 23, 2013, at the age of 53 after a long battle with breast cancer. She and her family and friends invite others to show their support for the project by taking an ‘I Touch Myselfie’ and tag it #itouchmyselfie on Instagram or Twitter.
“I Touch Myself” is a song that celebrates female sexuality like no other. Like Chrissy, it is bold, brave, and brassy. It rocked our world. And when Chrissy developed breast cancer, it was a song she wanted to become an anthem for spreading awareness about the importance of touching ourselves for early detection of the disease.
“I Touch Myself” was written by Chrissy Amphlett, Mark McEntee, Tom Kelly and Billy Steinberg, via Sony/ATV Music.
The I Touch Myself campaign was developed at JWT Sydney. Filming was shot in Los Angeles and Sydney by directors Daniel Askill, Lorin Askill and Joel Pront via Collider. Editing was done at Method Studios. Online work was done at Soap Creative. Music was recorded at Studio 301
Filed under: Breast Cancer, Cancer Council NSW, Film, Interactive