Condom Saves Life

ASA (Associazione Solidarietà AIDS), an agency fighting AIDS in Italy, has published a print advertising campaign in the build up to World AIDS Day, featuring a cat, bear and octopus. Dangerous situations are averted using condoms, played out in the shadows. “Condom Saves Life”.

Credits

The Condom Saves Life campaign was developed at DLV BBDO, Milan, by executive creative directors Stefania Siani, Federico Pepe, copywriter Matteo Maggiore, art director Valerio Mangiafico and illustrator Riccardo Corda.