Beautiful Naked Stop-Motion for Withings
Withings, a company producing digital health products, has released “Beautiful Naked Stop Motion”, a commercial featuring 140 naked actors, 70 male and 70 female. Shot over three days in Talin, Estonia, the ad tells the story of Sam, a man who would like to look good naked, but needs to start by listening to what his body is trying to tell him. The film involved 2000 still images taken from a camera 17 meters above the ground, with 15 drawings, 300 pairs of socks and sandals. The campaign links viewers to the microsite, whitings.com/naked.
The Beautiful Naked Stop Motion campaign was developed at Man+Hatchet, London, by creatives Robert Wakefield, Joel Veitch, Andrea Locci, directors Henry Cowling, Toya Walker, Marcus Punter-Bradshaw, producer Simon Sanderson, VFX artist Chris Taylor, account team Simon Oldridge and Sophie Kay, with music by Chris Green. Local film production in Estonia was by Munchhausen.