Guide Restos Voir Food Porn

Canadian eating guide Guide Restos Voir is gaining international interest with their “18+” food porn advertising campaign. Marking the guide’s 18th anniversary, the campaign uses still life arrangements of fruit, vegetables, seafood and meat to represent male and female genitalia and breasts, published in print (newspaper and magazine) and online.

Credits

The Food Porn campaign was developed at Publicis Montréal by creative directors Nicolas Massey and Carl Robichaud, photographers Leda & St.Jacques at Rodeo with culinary stylist Blake Mackay, assistant photographer Martin Lacroix, retoucher Yanive Nizard-Lafrance, account director Mélina Tessier working with Voir communications team Michel Fortin and Sylvie Chaumette.