AIDES Woody for HIV Unwaware

AIDES, the French AIDS awareness organisation, is running “Woody”, a film inspired by the classic tale of Pinnochio, aimed at an estimated 650,000 people in Europe who are still unaware of their HIV status. The film shows two characters, played by comedy actors Mathilde Warnier and Alexandre Ferrario, who move from dance floor to the bed, unaware of the man’s HIV positive status. The campaign includes two posters showing a man’s nose growing as he claims not to need protection.

AIDES Woody commercial

AIDES Woody commercial

AIDES Woody print ad

AIDES Woody print ad


The Woody campaign was developed at TBWA\FRANCE, Paris, by creative director Jean-François Goize, art director Matthieu Darrasse, copywriter Alban Gallée, head of TV Alban Gallée, agency producer Guillaume Faurel, media planner Pierre Draber, account team Anne Vincent, Véronique Fourniotakis, Marion Floch, Teddy Notari, working with AIDES team Christian Andreo, Antoine Henry and Charmaine Da Costa Soares.

Filming was shot by directors Marc & Ish via Control with producers Herve Dommange and Jacques-Etienne Stein.

Special effects were produced by Jean-Christophe Spadaccini at Nomansland FX and Mikros Image.

Sound and music were produced at ELSE\ by Fabrice Pouvreau and Valery Pellegrini. Music is “What the F***”, by David Guetta, What A Music Ltd exclusive licence EMI Music France, and “First Time Ever I Saw Your Face”, performed by Roberta Flack, written and composed by Ewan MacColl, Rhino EntertinmentCompany, a Warner Music Group Company, © Stormking Music, Figs D. Musi.

What the F***, David Guetta on Nothing But the Beat 2.0 album on iTunes

The First Time Ever I Saw Your Face, The Very Best of Roberta Flack on iTunes

Filed under: AIDES, AIDS