French Connection Sketch To Store

French Connection UK commissioned fashion photographer Rankin to capture its Autumn/Winter 2013 collection for the brand’s first black and white campaign, “From Sketch to Store.” Rankin’s in-house creative content agency, The Full Service, created an edgy-yet-playful video and shoot that will run online and in print until December. The pictures show male and female models, Milou, Georgia and Harvey, whose nude forms were sketched over with designs, including shoes and accessories, by illustrator Jo Bird. The final photos are of them sporting the collection’s finished looks.

Credits

The Sketch to Store campaign was developed at The Full Service, London, with photographer Rankin and illustrator Jo Bird at Jelly London.

Music is “Loner” by The Beaches. Get the track on iTunes.