Canadian cervical cancer awareness group Julyna is running an out of home advertising campaign in Toronto featuring female torsos and greenery. Julyna was founded in 2011, inspired by the Movember mens health movement, to be a month-long campaign in which women shave their pubic hair into creative designs to raise money to fight cervical cancer. Participants can donate and register at a page set up by the Canadian Cancer Society. “What’s your style? Show your support and join the fight against cervical cancer.”
The Julyna Bush campaign was developed at Cossette, Toronto, by creative directors David Daga and Matt Litzinger, art director Angela Sung, copywriter Rachel Abrams and photographer Philip Rostron, working with Julyna founder Vanessa Willson.