Let Love Live On
Live Life Then Give Life, a UK charity promoting organ donations, is running “Let Love Live On”, an advertising campaign connecting transplants with opportunities for romance. “Falling in love again”, shown in cinemas and online in conjunction with Valentines Day, highlights how transplants can help let others live on in love, when they might never have received the chance before. The Rankin Love Stories series features four couples whose love life is made possible by an organ donation. Each couple posed naked, revealing an operation scar, for photographs by Rankin, but appeared with their clothes on in extended interviews.
Four couples, Matt and Michelle, Kate and Chris, Holly and Kate, Carla and Pete, tell their stories.
The Let Love Live Again campaign was developed at JWT London by executive creative director Russell Ramsey, creative director/art director Roydon Turner, creative director/copywriter Jamie Thompson and agency producer Roy Swansborough.
Photography and interviews were filmed by Rankin.