Viva Channel See It Again
Canal Viva in Brazil is running a print advertising campaign encouraging viewers to check out classic films with new eyes. Enlarging the screen can change things. Porn becomes nude footage. Horror becomes comedy. A spy becomes a pervert. Fellows become lovers. “See it again with new eyes”.
The ad was developed at Artplan, Rio de Janeiro, Brazil, by executive creative director Roberto Vilhena, creative directors Gustavo Tirre and Alessandra Sadock, art directors Letícia Rodrigues, Filipe Chulam and Alessandra Sadock, copywriter Rafael Pascarella, with photography from Keystone, Getty Images.