Viva Channel See It Again

Canal Viva in Brazil is running a print advertising campaign encouraging viewers to check out classic films with new eyes. Enlarging the screen can change things. Porn becomes nude footage. Horror becomes comedy. A spy becomes a pervert. Fellows become lovers. “See it again with new eyes”.

VIVA Porn Nude

VIVA Horror Comedy
VIVA Spy Pervert
VIVA Fellows Lovers


The ad was developed at Artplan, Rio de Janeiro, Brazil, by executive creative director Roberto Vilhena, creative directors Gustavo Tirre and Alessandra Sadock, art directors Letícia Rodrigues, Filipe Chulam and Alessandra Sadock, copywriter Rafael Pascarella, with photography from Keystone, Getty Images.

Filed under: Canal Viva, Television