SKYN This Changes Everything

SKYN® condoms by Mates has launched “This Changes Everything”, an integrated advertising campaign timed to coincide with Valentine’s Day. Out of home advertising, an online video, a mobile app, experiential activity, all reinforce the message that women who love sex and hate condoms change their minds when it comes to SKYN. Young women endorse the product using statistics or anecdotal lines gleaned from international research groups.