Peugeot Let Your Body Drive
Peugeot has launched “Let Your Body Drive”, an interactive online experience featuring a naked man who needs to escape the consequences of his cheating ways. The game is designed to promote the Peugeot 208 as an extension of the driver’s body, with more intuition, more sensations and more stimulation.
The Let Your Body Drive campaign was developed at BETC Euro RSCG by global creative director Rémi Babinet, creative director Anne-Cécile Tauleigne, international general director Henri Tripard, board director Julien Grimaldi, account manager Thomas Boutte, account director Xavier Blairon, group leader Olivier Sentucq, producer Maxime Huyghe, and at Euro RSCG South Africa by creative director Jonathan Deeb, art director Romy Lunz, copywriters Balekane Mokaditoa, Jeff Harvey, business director Kate Lambon and account manager Kate Pearce, working with Peugeot marketing team Olivier Gandolfo, Nathalie Le Maître and Aude Collerie.
Filming was shot by director Mike Middleton via Jump, Cape Town, with producer Leann Carr.
Music was produced at BETC Music by music advisor Christophe Caurret and at RobRoy Music by music supervisor Rob Schroeder. Jamaica’s “I Think I Like U2” was courtesy of Warner/Chappell Music.
Filed under: Automotive, Film, Interactive, Peugeot