PETA has launched “Living With BWVAKTBOOM” (Boyfriend Went Vegan and Knocked the Bottom out of Me), an advertising campaign timed to coincide with Valentine’s Day. All over the world, regular guys are choosing a vegan diet, unaware of the erotic consequences. As a result, an epidemic is spreading among their “loved” ones: BWVAKTBOOM, “Boyfriend Went Vegan and Knocked the Bottom out of Me.” PETA provides an online support system at to get couples through BWVAKTBOOM and help them go vegan safely.


For years, women have been open to the physical, emotional, and karmic benefits of veganism. But now, more and more men are discovering the perks of a plant-based diet. More specifically, a dramatic increase in their wang power and sexual stamina. Unfortunately, the consequences of all this mind-blowing intercourse can often lead to sex injuries such as whiplash, pulled muscles, rug burn, and even a dislocated hip.



A woman shares her experience of BWVAKTBOOM.

A man talks us through what he’s doing to cope with BWVAKTBOOM.


The Living With BWVAKTBOOM TV campaign was developed at Matter by creative director/art director Dan Neri, copywriter Jonathan Koffler and producer Randy Zook, with PETA marketing directors Lisa Lange and Bruce Wieland.

Filming was shot by director Dave Laden via Hungry Man with executive producer Dan Duffy. Editor was Kim Bica at Arcade Edit, with managing partner Damian Stephens and executive producer Deanne Mehling, post producer Kirsten Thon-Webb and assistant editor Nick Rondeau. Colorist was Dave Hussey at Company 3. Online editing and VFX production was done at Airship Post by artist Chris Homel, executive producer Deanne Mehling. Audio post production was done at Lime Studios.

The web campaign was developed at Matter by creative director/art director Dan Neri, copywriters Joe Sgro and Brian Miller. Web production and design was designed In-House. Editor was Nick Rondeau at Arcade Edit.

Filed under: Animal Rights, Interactive, PETA, Print