Rethink Hang Out for a Good Cause

Rethink Breast Cancer recently commissioned four women to pose topless in Toronto raise awareness of the BoobyBall fundraising event. The four models, one of whom is a breast cancer survivor, each presented a message written on their breasts, posing for photographs with supportive bystanders. “Hang out for a good cause”. “Bras aren’t the only support they need”. “Where cleavage meets charity”. “Boobyball 10 boobyball.com”.

Credits

The BoobyBall Bares All campaign was developed at Crispin Porter & Bogusky, Toronto, by creative directors Aaron Starkman, Michael Murray, Darren Richardson, art director Gail Pak, copywriters Neil Blewett and Freddy Nduna, and producer Jen Dark.

Photographs by Brendan Kennedy, The Star.