where-cleavage-meets-charity

Rethink Hang Out for a Good Cause

Rethink Breast Cancer recently commissioned four women to pose topless in Toronto raise awareness of the BoobyBall fundraising event. The four models, one of whom is a breast cancer survivor, each presented a message written on their breasts, posing for photographs with supportive bystanders. “Hang out for a good cause”. “Bras aren’t the only support they need”. “Where cleavage meets charity”. “Boobyball 10 boobyball.com”.

BoobyBall Bares All

BoobyBall Bares All

BoobyBall Bares All

BoobyBall Bares All

BoobyBall Bares All

Credits

The BoobyBall Bares All campaign was developed at Crispin Porter & Bogusky, Toronto, by creative directors Aaron Starkman, Michael Murray, Darren Richardson, art director Gail Pak, copywriters Neil Blewett and Freddy Nduna, and producer Jen Dark.

Photographs by Brendan Kennedy, The Star.

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