AIDES Sexy Fingers Online
AIDES, the French HIV/AIDS awareness organisation, is running “Sexy Fingers”, an cheeky digital advertising campaign encouraging people to use their finger to get tested for AIDS. Colorful and NSFW illustration by Jean-Michel Tixier, animated and set to music by Flairs, is used at the heart of an interactive site, sexyfingers.org, an online video and an Android smartphone application. “With just a finger, you can also test for HIV”.
The Sexy Fingers site was developed at JWT Paris by creative director Ghislain de Villoutreys, art director Elodie Matyjasik and producer Charlotte Saint-Paul.