Dutch outdoor advertising company Interbest used a male stripper to build awareness of their billboard visibility in a campaign that has won Gold at the 2011 Clio Awards. The campaign involved a progression of billboards each showing the overweight man in fewer clothes. The text: “The sooner you advertise here, the better”. Finally, just in time, the billboard is taken up with an advertisement for Radio 2. The campaign is a development of an earlier series of billboards which won a Silver Outdoor Lion at Cannes in 2010.
The Male Stripper campaign was developed at Y&R Not Just Film, Amsterdam, by art director Marq Strooy, copywriter Robin Zuiderveld, production manager Tilly van Duivenbooden, photographer Morad Bouchakour, account manager Jacqueline Loomans, and advertiser’s supervisor Meindert Van Den Heuvel.