MTV Sex is no accident

MTV Switzerland (MTV Networks Schweiz AG) is running “Sexidents”, a print advertising campaign featuring cartoon strips with unlikely sexual encounters in the bush, toilet and backseat. “Sex is no accident. Always use a condom.”

MTV Sexident in the Bush

MTV Sexident in the Backseat

MTV Sexident in the Toilet


The Sexidents campaign was developed at Grey Worldwide, Düsseldorf, Germany, by chief creative officers Andreas Henke, Sacha Reeb, creative directors Moritz Grub, Regner Lotz, copywriter Janus Hansen, art directors Alphons Conzen, Frederico Gasparian and Reto Oetterli, illustrator Gary Davidson, art buyer Sabine Campe, and account manager Marco Köditz.

Filed under: AIDS, Contraception, Print