AIDES, the French Aids awareness organisation, is running “Clever Dick”, a television commercial with the tag line, “Clever dicks protect themselves”. A young man demonstrates the multiple intelligences and abilities of his member in the mathematics, writing, bomb squad and painting scenes, as well as in the bedroom. In French the tag line is “Les sexes intelligents se protègent”.
The Clever Dick ad was developed at TBWA\Paris by creative directors Rémi Noël and Eric Holden, agency producer Maxim Boiron, copywriter Daniel Perez, art director Mohamed Bareche.
Post production was done at Home Digital Pictures by producer Romain Gingembre and editor Bruno Tracq.
Music is “I’m not gonna teach your boyfriend how to dance with you (the twelves remix)”, performed by The Black Kids.