Diesel has launched an online advertising campaign for the Fall/Winter 2011 Intimates catalogue, continuing the crazy theme demonstrated in the “Stupid” campaign. The photos, shot in March at Brooklyn Law School Library and the New York Transit Museum, were designed to stretch the boundaries of decency. The copy associated with the site’s catalogue spells it out.
“So sunny, so sexy and so very naughty that they should be banned in most Arab countries – underwear for the more discerning stupid. Hunt down and impose them upon those you love. For the female in you? Bring out her alluring, beautiful, curvaceous, delicious, seductive, squeezy, tantalizing, youthful, chewy, passionate, stretchy, wondrous body in our specially designed sexy wear. And for the male above you? No matter what your age he’ll feel positively pre-pubescent in any piece from this collection. Furthermore – just one slip of underwear and he’ll be rendered on average three times more dominant and powerful than last season’s Diesel intimates. No matter which bits you have or where you have them, everyone will be impressed by the heart-burningly sunny and painfully, swollenly sexy elements in the graphics. This season make your body even more ironic with our sexy and irreverent undergarments.”