British lingerie brand Agent Provocateur has launched an online and cinema advertising campaign featuring Scottish actor Kirsty Hume as Betty Sue. Oozing with confident sensuality Kirsty Hume breathes life into the character of controlling temptress and femme fatale, setting up a room for viewing naughty behaviour.
Filming was shot by director Johan Renck via RSA Films with producers Cindy Burnay and Annabel Ridley, director of photography Simon Chaudoir, executive producer Melody Sylvester and Agent Provocateur creative director Sarah Shotton. Post production was done at Absolute Post. Editor was Danny Tull.