Lego For Adults Pixxxelated

Lego is being presented as the toy for men as well as boys in this print advertising campaign from Germany. Five print advertisements show pixelated women in scant or no clothing, supposedly made of Lego pieces. Jean Yves Lemoigne’s five photographs recently appeared without the Lego branding in an editorial series, Pixxxel, in the third edition of French magazine Amusement.

Credits

The photographs by French photographer Jean-Yves Lemoigne were incorporated in the Lego campaign at DDB Hamburg by executive creative director Eric Shoeffler, creative director Heiko Freyland, art director Michael Kittel and copywriter Jan Propach. Jean Yves Lemoigne is represented by Bransch. 3D retoucher was Pierrick Guen at Sparklink, Paris.