Brava Breasts for Home Made Boobs
The BRAVA Breast Enhancement and Shaping System is promoted by Venus in Thailand with a series of humorous print advertisements, suggesting ways to produce instant home-made boobs. Far East DDB, Bangkok, was given the challenge of promoting a breast enhancement and enlargement option that actually grows a woman’s own natural breast tissue in the privacy of her own home. You can see the progression of the creative thought, moving from a woman’s own tissue (Recyclable), through to using her own socks (No Extra Time), and attaching condoms (One-night stand).
The Brava Breasts campaign was developed at Far East DDB, Bangkok, by creative director Sunee Chaijriaraks, copywriter Napon Nainuan, art director Phasu Chitrakorn and photographer Songvit Bandhusevi.