Love Life Always have condoms with you
Switzerland’s federal AIDS prevention campaign, “Love Life”, has produced a wacky print advertising campaign encouraging men and women to be prepared for unexpected sex. In the jungle, under the sea, underground or off the planet, always have condoms with you. You never know when and where you get horny.
The Horny campaign was developed at Euro RSCG, Switzerland, by creative director Claude Catsky, art director Charles Blunier, copywriter Alexander Fuerer, art buyer Caroline Webb, account supervisors Caroline Ronzani and Rachel Wicki. Photographer was Bisse Bengtsson with producer Jenny Gedda at Adamsky Stockholm.