Sky Television Think Filthy, Think Fresh

Sky Television is promoting Fresh TV, its adult entertainment channel, with a television advertisement full of sexual innuendo. The tagline, “Think Filthy, Think Fresh”, takes people to the web site, www.thinkfilthy.co.nz, where viewers can take their own pub quiz in the quest for free content. There’s a hidden ‘filthy’ meaning behind choking the chicken, the Bell End, the dirt track, slapping the donkey, a dog in the bath, a spit roast, sauce, the tradesman’s entrance, cueball, teabagging, a hand shandy, head, docking, beef curtains, missed the pink, hit the brown, number sixty nine, Sanchez, Ron Jeremy, meat sandwich, rusty trombones. If you’re not sure about the terms, and you’re prepared to read up on porn slang, check out Urban Dictionary.

Pub in Fresh TV print campaign

Sky Television is promoting Fresh TV, its adult entertainment channel, with a series of print and online posters, full of double entendres. The tagline, “Think Filthy, Think Fresh”, takes people to the web site, www.thinkfilthy.co.nz, where viewers can take their own pub quiz in the quest for free content.

Cottage in Fresh TV print campaign

Fresh Tissues Box

Farm pub in Fresh TV print campaign

Credits

The Sky Television Fresh TV campaign was developed at DDB New Zealand by executive creative director Toby Talbot, creative directors Bridget Short and Regan Grafton, and agency producer Chloe Sutherland, interactive senior art director Chris Jones, with photographer Mat Baker and retoucher The Doctor. Stills producer was OptNZ.

Filming was directed by Nic Finlayson via Film Construction, New Zealand, with producer Phil Liefting.

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