Aprilia Shiver Bikes Arrive Naked
Italian motorcycle manufacturer Aprilia is working with nudity and passion to promote the RSV series. “Sta arrivando. E nuda” is translated from Italian to English as “She has arrived and she is naked.” Further ads provide the tag line, “Naked Passion”.
The campaign was developed by Milan agency Bcube by art director Daniele Freuli, with photographers Winkler & Noah.