Sony Playstation 2 Goes Surreal

Sony promoted the Playstation 2 in France with this set of surreal print advertisements. A woman’s body parts become extensions in ‘Spring’. Bodies explore sensual excitement in ‘Bodies’. There is no direct correlation with the PS2 – it’s more a matter of providing a Dali-like piece of art and inviting people to make their own connections. The campaign follows on from a three year line of surreal Playstation advertisements.

Credits

Spring was developed at TBWA, Paris, Boulogne-Billancourt, by creative director Erik Vervroegen, art directors Cedric Moutaud, Eve Roussou, Emmanuel Courteau, copywriters Xander Smith, Daniel Perez, Matthew Branning, art buyer Barbara Chevalier and photographer Marc Da Cunha Lopes.

Bodies was developed at TBWA, Paris, Boulogne-Billancourt, by creative director Erik Vervroegen, copywriter Ghislaine de Germon, art director Marianne Fonferrier, photographer Dimitri Daniloff, account supervisors Anne Vincent, Olivier Sebag and Frederic Lepoutre, Sony marketing staff Marco Marzilli and Nathalie Dacquin.

Adultery was developed by creative director Erik Vervroegen, copywriter Benoit Leroux, art director Philippe Taroux and photographer Dimitri Daniloff.

Supermarket was developed by creative director Erik Vervroegen, copywriter Eric Helias, art director Jorge Carreno and photographer Dimitri Daniloff.

Potato Head and Moulds were developed by creative director Erik Vervroegen, copywriter Manoelle Van Der Vaeren, art director Sebastien Vacherot and photographer Dimitri Daniloff.

Rebirth was developed by creative director Erik Vervroegen, copywriter Eric Helias, art director Jorge Carreno, photographer Dimitri Daniloff and retoucher Christophe Huet.

Skin Shell was developed by creative director Erik Vervroegen, copywriter Guillaume Ulrich Chifflot, art director Cedric Moutaud and photographer Dimitri Daniloff.

Head was developed by creative director Erik Vervroegen, copywriters/art directors Sebastien Vacherot, Jessica Jerard-Huet, Loic Cardon and Ingrid Varetz, and photographer Yann Robert.