Michael Stich Stiftung Diagnosis Note Treatment

Professional tennis player Michael Stich has dedicated his time since retirement to prevention of AIDS, through the establishment of his own foundation, Michael Stich Stiftung. This latest campaign features six print advertisements presenting a photograph, a diagnosis, note and treatment.

Michael Stich Stiftung Blow job

Diagnosis: Life or death depends on only 0.003mm of latex.
Note: Yearly 3 million humans die world-wide because of the consequences of AIDS.
Treatment: Get informed. Finding out can protect against infection.

Michael Stich Stiftung Breast

Diagnosis: The chin of Grandpa. The eyes of dad. HIV of mummy.
Note: Each minute a child dies because of consequences of AIDS.
Treatment: Get informed. Make and HIV test during your pregnancy. Finding out can protect against infection.

Michael Stich Stiftung Breast

Diagnosis: Mother’s milk can kill a baby.
Note: Yearly 1,700 HIV infected babies die world-wide.
Treatment: Get informed. Finding out can protect against infection.

Michael Stich Stiftung Pram

Diagnosis: Totally the mother: HIV Positive.

Michael Stich Stiftung Sex Toys

Diagnosis: It’s only kinky when you don’t wear a condom.

Michael Stich Stiftung HIV Fan

Diagnosis: Don’t support a virus.

Credits

The Diagnosis/Note/Treatment campaign was developed at Jung von Matt/Alster, Germany. Photography was by Oliver Lassen.

Filed under: AIDS, Print

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