AIDS does not concern you?

AIDS activist group Act Up Paris is challenging stereotypes and denial in relation sexually tramsitted diseases in a new print and online advertising campaign featuring photography by British photographer Rankin. Two crotch shots, one female and one male, present pelvic regions without genitals. “Le SIDA ne vous concerne pas?” (Does AIDS not concern you?).

Credits

The campaign was developed at CLM BBDO, Paris, by creatives Fred Lutgé and Dimitri Guerssimov with photographer Rankin, working with Eric Labbé, Act Up-Paris.