Coco de Mer Sex Goals
Coco de Mer, the lingerie and sex toy line, has commissioned two commercials, “Soup Kitchen” and “Student,” featuring earnest people talking about goals they hope to accomplish. In “Student,” a young woman explains why she’s staying late at the library. She plans to get top grades on her exams, which will help her in getting her masters degree, at which point she’ll be ready to conquer the corporate world, rising to global group chairman. Then, “All the boys will want to have sex with me.” The premise being that the reason behind everything is good sex, a mission that can be aided by the products at Coco de Mer.
The Coco De mer campaign was developed at Saatchi & Saatchi London by executive creative director Michael Powell, creative director Tony Granger, copywriter Leo Premutico, art director Jan Jacobs, agency producer John Doris and account supervisor Caroline Rich.
Filming was shot by Tom Vaughan via HLA London with producer Helen Langridge, director of photography Katie Swain and editor Adam Spivey at Speade. Post production was done at MPC.
Sound was produced by Michael Powell at Triangle.