Trojan Condoms promoted the brand’s 2003 UK launch with “Trojan Games”, a set of online commercial connecting sexual dalliances with the Olympic spirit of friendly competition. Three viral clips, “Judo Semifinal”, “Weightlifting” and “Precision Vaulting”, were embedded in the Trojan Games website, trojangames.co.uk. Filming was shot in a Bucharest stadium, using Romanian athletes.
The Trojan Games campaign was developed at The Viral Factory. Filming was shot by director Ed Robinson.